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Trying out LinkedIn Ads

Since I just started my own company I need to get a steady flow of jobs from clients I’ve yet to acquire. My network is expanding fast and I’ve already had talks with potential clients with more to come in the future. I’m also subscribing to freelance job postings but so far those haven’t brought me anything yet.

I was contacted by a marketing company to do some search engine optimization on my website Kras IT but kindly declined their services. My website only exists to provide additional info for my potential clients which I don’t expect to get through Google search or Google AdWords. I actually did have a coupon for Google AdWords but it somehow isn’t valid for already existing Google accounts.

I’m using LinkedIn for my professional network, am a member of several groups and have been contacted by other members in the past for several jobs. So I expect more potential clients through LinkedIn than a Google Search.

Luckily I had received an e-mail from LinkedIn that offered me some advertising funds which I decided to make use of. Running an advertisement on LinkedIn for people who are actually looking for a freelance PHP or Perl programmer seems to make more sense to me than advertising with Google AdWords. It’s also a small investment on my part with a setup fee of only € 4,-.

Will I be getting new clients through LinkedIn advertisements? I don’t know and to be honest I’m not counting on it either. I consider it more of an experiment and am just curious to see how it’ll turn out. One thing I do know for sure is that I’ll be closely monitoring how much money it’s going to cost me as I’m not planning on investing a lot on advertising. I’ll report back on this topic if it has delivered me something.

Are you using LinkedIn advertisements as well? I’m interested to hear about your story or experience in the comments below.

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