Spam referral traffic has become an everyday encounter for most internet users. Getting rid of this kind of traffic is essential for every website owner or SEO agency operator. The Google Analytics tool has numerous ways of removing referrer spam from your GA referrals report. Spam traffic was an old concept of black hat search enginetechniques. Individuals would use this method to lie to their clients on making their websites rank fast. Moreover, it could result in false ad impressions, causing massive losses on their unsuspecting clients. Understanding referral spam is essential for everyone doing e-commerce.
Nik Chaykovskiy, the Senior Customer Success Manager of Semalt, elaborates here on some practical issues in this regard.
Understanding referral traffic
Referrer traffic is the visitors who click links to your site from other websites. When websites link to your site, there is a direct domain linkage, which can lead to a steady flow of visitors. For instance, one can click a link to your website from a domain like National Geographic’s Website. Your domain info would be on the Nat Geo’s site because you have become a Nat Geo referee.
What is referral spam
Referral spam is traffic which is coming from domains which may or not be linking to your website. Some of the tactics may involve real legitimate visits from actual people. In other instances, referrer spam tries to trick your GA tracking code into recording a page visit which is false. In both cases, your GA counts page visits which may or not necessarily be reflecting as part of your visitors. In many instances, referrer spam can occur as ghost referrals or even crawler referrals:
- Crawler referrals: They are mainly bots. Traffic which is originating from bots if also not legit. They come to your website during legitimate traffic sessions.
- Ghost referrals: These do not visit your website. However, they manage to trick your Google Analytics into registering a fake visit.
Removing referrer spam
Every webmaster needs essential tools to deal with traffic which is not coming from real clients. For instance, some of the tools which webmasters use to perform backlinking services can help persons remove referrer spam. For example, you can activate some of these in the admin settings tab.
In the admin tab, you can be able to activate bot filtering services. There is spam data as well as spiders which tend to crawl a website for various reasons. Creating custom bot filters can help to keep away some of these traffic sources which may not be legitimately valid. Some domains like Semalt have a known history of throwing spam attacks.
It is essential to use an email provider which is secure email providers can filter some referral traffic from websites. They can make the entire browsing session safe as well as protecting your clients from possible spam attacks.
Referrer spam is a big problem facing a majority of the internet users. Some of the black hat SEO agencies tend to employ referral spam tactics to provide their quick results. This traffic does not have a basis for its applicability. You can face some penalties when you try to rank using spam traffic. This guideline can help you avoid referral traffic.